Huddle x Launch Pad: Inevitable Destination

Posted on September 15, 2021 by digitalgear

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By Ben Sanchez

The first floor of the historic Belding building on the corner of N. San Joaquin and Weber Avenue has large display windows for onlookers who will spot art hanging on the wall, and one small room with vinyl records on shelves. In the corner of the small room window is an ‘On Air’ sign facing the street.

Modern furnishings and plants populate the room to round out the space with a uniquely woven design of the Launch Pad logo placed along the side entrance wall.

Upon my arrival, a woman waited to enter the appropriate passcodes at another entrance to the main floors of Huddle x Launch Pad. I helped her contact Eric Bodary, Facility Operations Director, who maintains the front desk on the second floor.

Eric Bodary, Facility Operations Director.

We keyed in our not so secret codes and a signal was transmitted up to Bodary, who greeted us through the intercom. “I was expecting you. Come on up, I’ll buzz you through,” he says. The door buzzed and we all walked through the lobby waiting for the elevators to carry us up to the main floor.

Elevators ding on arrival and we took a ride up one floor to chat with Bodary about the coworking space in downtown Stockton. Bodary grabs mail for the woman and we say our goodbyes before venturing off on a tour of the second and fourth floors.

When I asked Bodary about Huddle x Launch Pad and how he explains the concept of coworking to people unfamiliar with it, he says, “We are like a rental office on steroids — we offer more than just a rental space.”

What is Huddle x Launch Pad? Watch the video here!

What is coworking?

For anyone unfamiliar with the term, coworking is a shared, professional workspace. However, several cowork spaces offer additional services including kitchens, meeting rooms, photo studios, private offices and more. Huddle x Launch Pad provides all of this within the coworking space downtown making it accessible for entrepreneurs in Stockton.

The unique element about coworking is the people working in the space. During my time in coworking spaces across California, my experience with freelancers opened up a collaborative avenue of information and ideas. It creates a community.

There is something special and meaningful behind it that inspires your work. The people may not be familiar with you or the scope of work you do, but in a short period of time, the conversation is filled with high energy. A vibrant atmosphere encourages any freelancer renting a space for the day. It feels rejuvenating to meet others in the field working on similar problems. The unique interconnection between people creates a wave of positivity to discover solutions to those problems. The entrepreneurial spirit courses through the veins at these facilities with a modern feel, but containing an element of nostalgia within the historic framework of each building. This theme is similar to other cowork spaces I’ve visited from Sacramento, San Francisco, Tracy, and San Jose.

Let’s make magic.

While we waited for the Community Manager, Matt Amen to arrive, Bodary shared his insight on being a part of the space where he met Matt in 2016. “I actually started at the original location on the first month they opened,” he says. “I signed up as a member, shifted over to helping out until finally being hired on.” Bodary is the guy working in the background, where Amen typically handles the front end of the business from tours to speaking engagements. The duo created magic by bringing more people into the space through events and community gatherings.

With the Stockton coworking space gaining national recognition for their work, Launch Pad reached out. The team partnered with Launch Pad over 2 years ago, and their grassroots efforts set the stage for expanding into the first floor of the Belding building. “Launch Pad was created out of New Orleans in a need for small business space after Hurricane Katrina,” Bodary says.

Matt Amen, Community Manager.

We head back down to the first floor just as Amen rides up on a bicycle. The timing was impeccable. “This is exciting,” he says. “I’m excited for what we can do in this place.” The small podcast room is readily available for entrepreneurs ready to dive in and create content on the first floor. While the conference room is still being prepared, furniture is placed and ready for entrepreneurs to start their dream.

Amen has been busy in the background working diligently on providing a comfortable space for small business owners and entrepreneurs. “I wanted to help build a space I felt comfortable in and that the community can feel comfortable in,” he says. “I got to see this place grow and be a pillar in this community, especially our entrepreneurial community.”

Why downtown Stockton?

Downtown has a rich history. There are wonderful buildings and people here.

How can the community support you?

Check out our space. People are looking for something historic and new at the same time.

I wanted to help build a space I felt comfortable in and that the community can feel comfortable in.
Matt Amen

Create.

Did you know Huddle x Launch Pad has a photo studio on the 4th floor?

“We are calling it Studio 419,” Amen says. While the studio has only been open a month, the feedback from people who used the space has been positive. With incredible natural lighting and additional equipment for photographers on-site, the studio and first floor expansions are key milestones for Huddle x Launch Pad.

Address: 110 N. San Joaquin St.
Phone: 209.323.4389
Hours: 8 a.m. – 5 p.m.
Monday – Friday

Vlog Series: Explore Possibilities

Posted on August 2, 2021December 9, 2024 by digitalgear

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By Ben Sanchez

When I initially thought about presenting the idea about a vlog for marketing, I needed to develop a style on how to highlight multiple individuals rather than have a vlog centered around one person.

Traditionally a vlog follows an individual experience through weekly content. I knew I needed to find a way to capture the human side of people downtown, but how could I accomplish that goal?

The vlog is not a new idea. Around the mid 2000s, people were already experimenting with video content and how to deliver it to the world. I realize this project is a radical departure from previous content posted by the organization. My goal is to create relatable, authentic content to bring more awareness to the downtown area. This is a time to step into a fresh, creative space and implement different, collaborative ideas from people who are supportive of this project. By exploring downtown through video content, we can showcase a new perspective on the life and culture happening in the downtown area.

My name is Ben Sanchez, and I am an alum from University of the Pacific. My co-worker in the Marketing department, Jason Millner, also an alum from University of the Pacific, works on the vlog project. Here are my thoughts on how and why we developed this project for downtown Stockton.

Featured Photos

Check out our latest video!

Vlog Thoughts

What is a vlog?

A vlog, short for ‘video blog’ or ‘video log,’ is video content uploaded to a video platform by a group or individual on a set schedule. The content varies based on the creator, but will typically highlight aspects of their life. This “day in the life” style of documenting content is generally unscripted and natural. With a wide variety of topics from traveling, cooking, and technology, followers can subscribe and watch ‘vloggers’ discuss and experience their thoughts through a series of video content.

While vlogging follows one individual, we decided on a hybrid style of filming with multiple people in front of the camera rather than having one person consistently appear and address the viewers. We switch between phone and camera footage, blending a style utilized by several content creators on major video platforms.

What is the difference between a vlog and a blog?

The main difference is the format. A blog is informal, written content that the audience has to read in an article or story on a website. A vlog is visual content with a story told through videos on YouTube. Although not limited to just YouTube, you can distribute vlog content across several social media platforms.

When did you develop the idea for a downtown vlog?

I watched vlogs on YouTube for the past two years and through my research, I discovered a few I really enjoy. After speaking with Jason, we bounced around some ideas, and shared YouTube channels that would inspire us to develop a vlog that would work for us. To be honest, I never intended on developing a vlog for downtown. We just tossed around the idea and how cool it would be to do it. It was interesting to hear Jason’s perspective about the idea of a vlog. He was already thinking about a vlog during his time as an intern, but he felt no one would grasp that concept. I kept hearing ideas on what other people wanted to do, but never implement them. I took all of the scribbles from our notes and ran with the idea.

I did not mind directing the audience and putting myself out there to help navigate episodes, but I needed more people involved to explore downtown. I planned for a monthly vlog of 7 episodes in 2021. I pitched the idea back in May and we started filming randomly throughout downtown.

What is the vision for the vlog?

Patty Ayala, owner of Uniqo Salon, speaking with performer and entrepreneur, Renee Icasiano.

I think my overall vision was to find a way to capture moments in downtown and create a video archive. I knew it had to highlight a little bit of everything. Architecture, business, art, and entertainment — we have to change the narrative into something positive.

If we put together a video series, we could consistently have video content for people every month. I did not want to be overly ambitious about where I would go with the vlog. I planned for 7 episodes and only 7 for this year.

The challenge with only two people producing, directing, and creating is how often can we create an episode on top of the other responsibilities we have in our roles at Downtown Stockton Alliance. I have to balance time and resources. I wanted to bring in key influencers that bring a positive presence in front of the camera. We currently showcase entrepreneurs and business, but I want to expand on other avenues of downtown if our vlog gains momentum. Ideally, I would love to bring in more artists and musicians to showcase the work they create downtown.

Why create a vlog about downtown?

Why not? The organization has never done anything like it. They were slowly rolling out a new video project, but Doorways is very specific on what it does. I needed content that could cover a wider spectrum of downtown. The sustainability of the vlog has the potential to cover behind the scenes on small business, events, art, venue spaces, and other aspects of downtown people might not be familiar with. Once I had an idea about who I could approach for the vlog, we started to capture places and people. People get their information from different sources on a daily basis. Is there a demand for video content? Absolutely. Could you over saturate your channel? Never. You can never have enough content. We all know the saying, ‘content is king.’

The YouTube platform for the organization was not active and I knew that going in when I reviewed the channel. We need something more entertaining on the channel. In order for this project to be successful, I needed to establish good working relationships with business owners who feel comfortable behind the camera. Without the people and culture of downtown, our project would not be possible.

What is your goal for the vlog?

Nessie Huffhines, owner of Farout Foliage.

I want to show the ‘humanness’ here in downtown. Let’s highlight the people who are building something here. I keep talking about authenticity. Sometimes, I feel that is a lost artform.

When you look at everything pushed out to social platforms… what feels genuine? What feels authentic? What is real?

If I can bring a real sense of awareness to one person and get them curious about a key business or venue downtown — I know our project made a connection. I read comments on our Instagram from people who want to know more about these businesses. Where are they located? What do they sell? We have to build a connection with entrepreneurs and my goal is to help establish a sense of familiarity in how we can create storytelling through video.

The first idea was always ‘behind the scenes.’ I wanted that bit to be authentic and for the audience to see another side of entrepreneurs behind the camera. We never get our other video project (Doorways to Downtown) on the first take. Not all of us are performers or are prepared to be recorded — we have anxieties in from the camera.

That particular project felt rigid and formatted in a way that just goes through the routine. Here are generalized questions covering very specific aspects of a business. For that project, I feel it works. But you will never see any outtakes. You might not see us laughing about fumbling lines or general banter about everyday life. For the vlog, I want it to feel unscripted, natural, light-hearted, and on the fly. We have to be agile and think on our feet, similar to how entrepreneurs approach their ideas. If we evoke certain emotions, and create a way to have fun, people will become comfortable with us. This is what we need to achieve and I hope you will feel that when you watch our vlog.

Do you have any past experience with vlogs?

I have no experience working on vlog projects, but Jason and I have worked on several video projects over the years. The vlog is fresh, ‘off the cuff’ improvisation in front of a camera. Jason has a passion to create and tell stories through videography. We connected on this level when we discussed ideas about the vlog. He did his own personal vlog for a short time. I developed an entrepreneur video podcast at a local nonprofit radio station several years ago. I’m familiar with being in front of the camera hosting my own show. With Jason behind the lens working his craft, we both explore spaces downtown. Our passion to chase this idea allows us to bring people along for the ride as we capture these experiences. It has been an incredible collaborative effort with everyone who appeared in the first two episodes.

What about your Instagram reels and stories? How are those being developed?

I approached it from a video game perspective (first person) in storytelling. From the eyes of the viewer, you see what I see walking downtown — pushing elevator buttons or opening doors to businesses. I want to give you the feeling that you are right there with me. Every block, every step. This is one method to tell a story and then creatively develop a reel.

During the editing process for other vlog content, there is a review process and material is cut. Some of that material will never see the light of day. I created another way to compile it and push it out into reels.

Amazing specialty coffee drinks from Grinding Grounds truck at the Waterfront in downtown Stockton.

With the implementation of reels on our Instagram account, we found a process that works for us based on the results we receive from viewers. To date, this is the most active form of engagement we have seen with the Downtown Stockton Alliance Instagram account. What impressed us is the interactions and views we get with this content. I’m thankful people were able to make time to watch and offer feedback.

Wall 2 Wall Fashion: You will find it all

Posted on August 2, 2021 by digitalgear

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By Ben Sanchez

Hanging signs emit flickering lights to grab the attention of people passing by on South San Joaquin Street in downtown Stockton. A row of mannequins line up outside a storefront showcasing a unique fashion style to passersby peering inside a large display window. The spinning disco ball glimmers above the historic doorframe architecture, now occupied by a new small business.

Wall 2 Wall Fashion by Santana, is hand-written on the whiteboard sign outside the shop. An arrow points to an old vintage door at the storefront. The large audio speakers emit a soulful sound as I ventured into the space. I noticed the high ceilings and immediately understood why the shop is aptly named Wall 2 Wall. Sante Gayle, owner of Wall 2 Wall Fashion, greets us behind the counter. “Welcome to Wall 2 Wall gentlemen,” says Gayle. He reaches for a high-reach garment hook to place clothing along the wall. “I can display all of these unique pieces from wall to wall in this retail space — that’s where the business name originated from.”

The clothing is vibrant and seasonal with an array of women’s designer clothes that customers can view up to about 30 feet. From accessories, shoes, and jewelry, you can “find it all at Wall 2 Wall,” says Gayle. Along with men and women’s apparel, he does custom orders for clothing designs to accompany the accessories inside the shop. With neo soul beats in rotation playing from his Xbox One, we got to vibe with Gayle on how he started his business, the vision for Wall 2 Wall, and a brand new storefront opening soon in downtown.

Meet Sante Gayle, owner of Wall 2 Wall Fashion.

Gayle, born and raised in Stockton, lived off of American Street. He spent a majority of his life in Stockton before he went to college, played basketball, and traveled the world with AND1. While he toured to other countries playing basketball, Gayle had conversations with his uncle about his experience as an entrepreneur.

After completing his basketball journey, he started researching how to build a small business in downtown Stockton. “I decided to take a step toward being an entrepreneur here and building something where I live,” says Gayle. ”Downtown is nice because of the people — I wanted my store here to help my people and beautify my city.”

Design and Inspire.

Throughout his experience, Gayle sold a variety of clothing from hats to jerseys. He developed a plan to start his business before launching Wall 2 Wall Fashion last year during the pandemic. With insight and inspiration from his uncle, he continued forward, studying fashion trends and learning what it takes to operate a successful business.

From casual to dress apparel, Gayle originally stocked inventory with a more uniform, work savvy look, specifically for women in business. However, that trend has shifted toward a sexy, sophisticated, and intelligent style. “Women come in for seasonal fashion designs. Lingerie or a swimsuit look during the summer is what they look for when they visit my store,” says Gayle. “We give people a personal tour of fashion — they can pick and pull from any kind of idea to design something unique.”

Why downtown Stockton?

Downtown is about the people. Beautifying my city is exactly what I want to do.

How can the community support you?

The best way to support us is to come down and experience Wall 2 Wall.

What is different about Wall 2 Wall?

There hasn’t been a shop like this in downtown for a long time. Our location, clothing, accessories, and customer service with clients offer a welcoming experience for people who live near the downtown area. We offer women and men’s apparel, along with plus size clothing.

Our walls go 30 feet up to give people an optimal view of the designer clothing in our space downtown.
Sante Gayle

Make it unique.

Did you know Wall 2 Wall Fashion carries limited designer clothes?

Gayle works closely with his clientele to assist in their fashion choices, offering a unique custom look for any season.

While he manages several businesses, Gayle is actively involved in his community coaching at local schools and programs passing on knowledge from his experiences playing basketball around the world.

Address: 31 S. San Joaquin St.
Phone: 209.313.8811
Hours: 9 a.m. – 9 p.m.
Open 7 days a week

Farout Foliage: Plant Paradise

Posted on July 3, 2021 by digitalgear

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By Ben Sanchez

As sunlight starts peeking into the large windows at Farout Foliage, an array of plants soak up the sun on a breezy day in downtown Stockton. The window displays on East Market Street feature a variety of plants that line the floors, shelves, and tables inside the storefront. Before opening the door, you are greeted by more succulents placed along the sidewalk. Each row of plants gives off this feeling as if they are trying to reach out to you. Large, leafy plants sprout up from containers hoping clients will pick them up to take home. A woman gently wipes each leaf, arranging the intimate space before opening hours. “Hey there! Thanks for stopping by,” says Nessie Huffhines, owner of Farout Foliage.

Huffhines offers a warm welcome to her first storefront establishment in downtown Stockton. In 2019, she operated a small pop-up space at Weberstown Mall. “I was in the mall for half a year in 2019. After December, I felt confident enough to expand. I eventually found this cute place downtown,” she says. “We have been here for about a year now, coming up in July.” The storefront opened in early February of 2020 until the pandemic forced small businesses to close. During this time, she planned accordingly in order to adapt through the pandemic. “It was difficult and stressful, but gave me time to think about strategizing my business accordingly with the new space,” she says.

Art prints of Léon: The Professional lean against the wall waiting to be framed for the shop. The art prints spark a memory from my recollection of the film. She vividly describes scenes from the film, specifically with Léon and his plant. “Do you remember that movie? He always had the small plant with him. When they moved to each hotel, he would carry it and care for the plant throughout the film,” she says. Her pop culture reference exudes a passion and friendship to spark our next conversation about the surrounding plant life she submerges herself in on a daily basis. We sat down with her to talk more about the business, her vision, and day trips to California nurseries.

Meet Nessie Huffhines, owner of Farout Foliage.

Throughout her travels, Huffhines has collected 500 plants for her own personal collection. Born in Torrance, California, she moved to Stockton around age 11. “I’m an L.A. girl… but I grew up in Stockton,” she says.

While she never intended on building a business around plants, her husband suggested investing in something you are genuinely passionate about for your business. “I knew I wanted to start a business. My husband said to focus on the plants. It was spontaneous — plants were the last thing I thought of.” she says. “Now it has evolved into something I never imagined.”

With the collection of plants growing at home, Huffhines curiosity for exotic succulents extend across California. She planned trips to southern California visiting nurseries in San Diego for cacti before venturing off to Folsom, Daly City, Vacaville, and San Ramon. In between researching nurseries and developing the business, she juggled different names for the shop before deciding on Farout Foliage. “I was working another job at the time… I had a coworker who was a big hippie lady. She was awesome! She always said ‘farout’ when she thought something was cool,” she says. “I thought about that moment — I felt it went with my theme for the business.”

Plant Life.

Her passion for the preservation and presentation of each plant is evident inside Farout Foliage. “I’m always learning and growing. When I visit nurseries to pick up plants, I inquire about the details and learn from others’ experiences with each plant,” she says.

Although the storefront is limited, the space emits a relaxing aura that is a great escape from the frantic, fast paced life. “It is a very cozy, welcoming environment,” she says. “I always look for lush, healthy plants to display. I want to find something people would want to take home and brighten up their day.”

Nestled between a few midsized plants, one small plant on the shelf with interesting leaf patterns captured our attention. She calls out the plant name without hesitation. “That’s a string of turtles!” she says. Each plant, accompanied by handwritten labels, offers a small insight to the nature and origin of the plant. As we observe the space, Huffhines can name every plant across the room. Whether it is a snake plant, Monstera, Zebra Haworthia or Blue Torch cacti, each unique plant needs a different type of care from the owner. “Almost all the plants in my shop I own at home. I share my experiences with customers on how to care for each of them,” she says.

What’s the best advice someone has ever given you?

Always be honest. Be honest with your customers and be more of a friend to them.
What is more comfortable than being with a friend?

Why downtown Stockton?

I have always been interested in where I live and what it has to offer. I wanted to be part of the movement.

What is your favorite plant?

Right now I’m really in love with my begonia maculata!

https://www.youtube.com/watch?v=hC_7psWnruo&ab_channel=DowntownStockton

Always be honest.
Be honest with your customers and be more of a friend to them.
Nessie Huffhines

Hang in there.

Did you know one of her services is interior plant design for home and office space?

Huffhines knowledge of plants extends beyond her shop, visiting other businesses and clients to evaluate what type of plant arrangements would thrive in interior spaces. From plant care to placement, her consulting advice and ideas can bring more life to your work or home space!

You can inquire about plants, maintenance, and additional services by contacting her via phone or social media. See a plant featured on her social media? Send a direct message to custom order.

Address: 239 E. Market St.
Phone: 209.313.8811
Hours: Monday – Friday | 11 a.m. – 5 p.m.
Saturday and Sunday | 12 – 4 p.m.

Martinez Tailor Shop: From Mexico to California

Posted on June 9, 2021 by digitalgear

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By Ben Sanchez

On the walls of Martinez Tailor Shop inside the Courthouse Plaza, next to a dressed up male mannequin bust, hang photographs of a young boy dressed in a suit. A small frame propped on the counter showcases a picture of a man on the phone dressed in a suit. Ignacio “Nacho” Martinez points to the photo on the counter. “Did I tell you I’m working on a short film?” Martinez says. His shop is tucked away in a corner of the plaza, just past Plaza Perks coffee bar. “I always wanted to be a secret agent,” he says, looking behind the shop door at a photograph of himself dressed in a James Bond suit. “I loved Sean Connery — he was the best James Bond.”

The well-suited young boy in the photograph is now a professional tailor, entrepreneur, and accomplished mariachi. Upbeat music blares from his smartphone with YouTube playing the trailer for his next project, The Case, starring Nacho Martinez. The trailer shows a montage of Martinez training in martial arts. “I practiced Taekwondo when I was young. In my city of Uruapan, there were two brothers that taught me,” he says. Martinez can now add acting to his repertoire of skills. Along with music on Spotify, and music videos on YouTube, Martinez spent time talking about the tailoring trade, adventures in Mexico, and his journey from Pleasanton to Stockton.

Meet Ignacio Martinez, owner of Martinez Tailor Shop

Ignacio Martinez began his tailoring journey with needle and thread at an early age in Uruapan, Michoacán. His mother suggested he start learning at six years old. By the age of 12, Martinez had all the tools he needed to apply his tailoring skills for the people in town. Hemming and sewing a variety of clothing out of his home, he started building a clientele in Mexico.

During this time, Martinez ventured around the town and found a mariachi band practicing for their next performance. The band asked Martinez if he would like to sit in during practice and try singing with the music. Martinez discovered he had a natural talent to sing. With support for the mariachi band, Martinez acquired his charro suit (traje de charro) and performed for crowds in Mexico.

Martinez pursued his passion for singing and traveled to California, where he refined the love for both of his crafts. He spent over 15 years in Pleasanton working for Nordstrom doing alterations to clothing, suits and dresses. In 2004, he moved to Stockton to apply his craft with several shops throughout the Central Valley before opening his own shop in downtown Stockton. When he is not behind the sewing machine, Martinez suits up to perform with mariachi bands throughout California and Mexico. With natural charisma and talent for tailoring, he continues to build clientele serving the community throughout San Joaquin County.

Alterations & Services

“I always tell my customers anything that a machine can sew, I’ll do it!” Martinez says. “I do garments, shirts, coats, and dresses for ladies.” While general alterations are popular with dresses and suits, he explained that leather is a specialty. This particular skill sets him apart from other tailor shops. “There is only one chance to do the alteration — leather is more complicated, but I specialize in leather and they (clients) can come in for that service,” Martinez says. For inquiries, you can contact Martinez by phone or through Facebook. He accepts walk-ins and is currently open from 9 a.m. – 2 p.m. in downtown Stockton inside Courthouse Plaza, 306 E. Main Street, #209.

“I always tell my customers anything that a machine can sew, I’ll do it!”
nacho martinez